This paper debates the economic logic behind selling to the people at the Bottom of the Pyramid (BOP). Can a company sell to the poor and still be profitable? How does one eradicate poverty? Can selling to BOP lead to their upliftment. Should we treat the BOP as mere consumers or should they be looked at as producers?
A rather interesting take on the BOP issue. Citizens of the third world will be able to relate to this haha.
